Q: you become Longines President, 1988, and leading the Grand return to the China market in 1994. After 16 years, do you think of Longines what has changed in China, the strategy is also changed?
Joel Keno: from 2003 to present, in China’s sales have been home brand worldwide sales in the first place. Last year, the Chinese market as Longines replica watchescontributions up to 30 percent of sales, together with the Hong Kong of China, Macau, and the performance of the duty-free shop in the world, in fact, Chinese consumers equates Longines 50% of sales. I am very grateful to Chinese consumers for Longines watches’ support and love. As regards the reasons for the success, I would like, first of all we have to uphold enabled Chinese as China market management team, Dennis Li (Longines Watch China area Vice President of the China team colours as you can see, our choice is correct; in addition, we enable Chinese people familiar with the advocate, accurately to the consumers and the elegant attitude, his character “of the brand idea; at the same time, we have great respect for the views of Chinese consumers. Last year, consumers of Chinese men, he said that the buy watches not too big, we have this year in the Chinese market to try to put in the 35cm man fake watches .
As regards market strategy and image, we have been in pursuit of consistency. “Looking for China’s oldest replica Longines watches ” is our most representative market activity, through the event, many people not only know the Longines brand’s history, but also to feel that we are “elegant”. And our advertising, a few decades ago to people feeling and today, is an elegant and classic.